STAND MATERIAL IN 080 FASHION WEEK

New 100% natural Red Bull soft drink activation campaign

The main goal was to create the interaction between the 080 Fashion Week attendees and the new Red Bull brand.

Into the stand, we created several elements in order to give more natural appearance to the brand, and, through a string art bottle, we created the synergies between the attendees, the brand and the fashion industry.

We also produced 150 Welcome Packs for the VIP attendees.